Key Responsibilities

• Develop and implement digital marketing strategies aligned with Benelux business objectives, brand positioning and commercial priorities.

• Lead, manage and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels.

• Drive digital marketing activities supporting vehicle launches, brand campaigns and ongoing marketing initiatives across the Benelux region.

• Oversee paid media activities across platforms such as Google Ads, Meta and LinkedIn, ensuring effective budget allocation and campaign performance.

• Develop and optimise lead-generation strategies, improving the digital customer journey from awareness through to conversion.

• Monitor and analyse campaign performance, translating insights into actionable recommendations to improve results and return on investment.

• Define and track key performance indicators, including website traffic, engagement, lead generation, conversion rates, cost per lead and return on advertising spend.

• Oversee the management and optimisation of websites, landing pages and digital campaign content.

• Leverage CRM and marketing automation tools to improve lead nurturing, customer engagement and marketing effectiveness.

• Collaborate with local sales teams, importer markets and dealer partners to ensure consistent and effective digital marketing execution across Belgium, the Netherlands and Luxembourg.

• Manage external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets.

• Work closely with Brand, Product, PR, Sales and Network Development teams to align digital marketing initiatives with broader business priorities.

• Monitor digital marketing trends, competitor activities and developments within the automotive and mobility sectors to identify new opportunities in the Benelux market.
  

Your Profile

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.

• At least 5 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment.

• Proven experience developing and executing digital marketing strategies and managing integrated digital campaigns.

• Strong knowledge of paid media platforms, digital analytics, lead generation and campaign optimisation.

• Good understanding of the Benelux market, including local consumer behaviour and digital marketing trends.

• Experience managing marketing budgets, external agencies and multiple stakeholders.

• Strong analytical skills with the ability to translate campaign data into actionable business insights.

• Excellent project management and organisational skills, with the ability to manage multiple priorities across different markets.

• A proactive, hands-on and results-oriented approach, with the ability to work both strategically and operationally.

• Excellent written and verbal communication skills in English. Fluency in Dutch and/or French would be a strong advantage.
  

What We Offer

• Competitive remuneration package.

• A fast-paced dynamic environment in a successful international organization.

• International exposure with the chance to adapt locally and make a difference.

• Growth potential.
  
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